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Excellent Essay — BUS 201 — Business and Society Unit 1 (Tony Nguyen)
Stakeholder Analysis: The Transition to Autonomous…
Score: 82.0% · BUS 201—Business and Society · Unit 1
Title: Stakeholder Analysis: The Transition to Autonomous Last-Mile Delivery
Author: Thien Nguyen
Institutional Affiliation: Name Century LLC / California Century University
Date: June 21, 2026
Stakeholder Analysis: The Transition to Autonomous Last-Mile Delivery
The rapid development of automation technology is changing the global logistics and delivery industry. Many companies are considering replacing human delivery drivers with autonomous delivery robots and drones for last-mile delivery. This technology is already undergoing testing in major cities such as New York, Los Angeles, San Francisco, and Phoenix. Although this change can improve efficiency and reduce costs, it simultaneously affects many groups of people. According to the stakeholder management framework in Business Ethics (OpenStax, 2018), companies must carefully evaluate the interests of all stakeholders before making critical operational decisions.
Mapping Primary Stakeholders
Stakeholders are broadly divided into primary and secondary groups based on their relationship to the firm. Primary stakeholders are directly connected to the company and remain absolutely necessary for its survival (OpenStax, 2018). In this scenario, they include shareholders, corporate leaders, delivery workers, and customers.
Shareholders and corporate leaders seek to increase profits, reduce operating expenses, and maintain market competitiveness. Autonomous delivery systems directly support these goals because robots and drones operate for longer hours and significantly reduce labor costs. For example, firms operating in cities like Los Angeles and Phoenix hope to compress delivery times and improve service reliability via autonomous fleets. Consequently, shareholders generally support this technological transition to protect long-term corporate value.
Conversely, delivery workers face immediate vulnerabilities regarding job security, fair treatment, and retraining access. Automation threatens to replace thousands of traditional delivery roles. According to a report by Manyika et al. (2017), driving and delivery occupations carry a high risk of automation because they involve predictable, repetitive tasks. This risk is particularly disruptive in dense urban centers like New York and Los Angeles, where thousands of families depend entirely on delivery income.
Finally, customers demand fast, convenient, and low-cost services. While tech-focused markets like San Francisco embrace automated fulfillment, other consumers still prefer human interaction or express concerns regarding safety and mechanical reliability.
Secondary Stakeholders and Market Dynamics
Secondary stakeholders do not maintain a direct financial relationship with the company but retain the power to influence or be affected by its choices (OpenStax, 2018). For autonomous logistics, local governments, regulatory agencies, and the public represent vital secondary stakeholders. Municipalities hold the responsibility for public safety, traffic management, and sidewalk right-of-way compliance. Cities like San Francisco and Phoenix have already established localized policies and pilot programs to monitor these deployments. Concurrently, the general public must share physical urban spaces with these machines, raising persistent public safety questions.
Operational and Ethical Conflicts
The intersection of these diverse interests creates systemic ethical friction. The primary conflict emerges between corporate efficiency and employee job security. While shareholders and leaders leverage automation to maximize productivity, delivery workers require stable employment and transitional support to adapt to technological displacement.
A secondary conflict exists between corporate innovation and public safety. Autonomous rovers create physical risks if software or mechanical elements fail in pedestrian areas. Local governments face the burden of drafting strict regulations to govern liability, property damage, and operational boundaries when accidents occur.
Conclusion
The transition to autonomous last-mile delivery offers notable advantages, including lower operational expenses, heightened efficiency, and reduced carbon footprints. However, organizations cannot focus solely on financial bottom lines. By balancing the competing claims of employees, customers, regulators, and communities, businesses can achieve sustainable commercial success while fulfilling their ethical obligations to broader society (OpenStax, 2018).
References
Manyika, J., Chui, M., Miremadi, M., Bughin, J., George, K., Willmott, P., & Dewhurst, M. (2017). *A future that works: Automation, employment, and the future of work*. McKinsey Global Institute. [https://www.mckinsey.com/featured-insights/digital-disruption/harnessing-automation-for-a-future-that-works](https://www.mckinsey.com/featured-insights/digital-disruption/harnessing-automation-for-a-future-that-works)
OpenStax. (2018) Business ethics. Rice University. [https://openstax.org/details/books/business-ethics](https://www.google.com/search?q=https%3A%2F%2Fopenstax.org%2Fdetails%2Fbooks%2Fbusiness-ethics)
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