Course Syllabus: MGT 511 – Advanced Strategic Management in a Global Economy
Course Overview
Course Description
MGT 511 integrates advanced strategic analysis, competitive dynamics, global market entry, innovation strategy, and executive leadership. Students synthesize MBA-level frameworks to formulate and defend strategic recommendations in complex international environments.
Course Learning Outcomes (CLOs)
Upon successful completion of this course, students will be able to:
- CLO 1: Conduct industry and competitive analysis using Porter and resource-based views.
- CLO 2: Formulate corporate and business-level strategies for global markets.
- CLO 3: Evaluate strategic alliances, M&A, and international expansion modes.
- CLO 4: Integrate innovation, digital transformation, and sustainability into strategy.
- CLO 5: Deliver an executive strategic plan with implementation roadmap and KPIs.
Instructional Framework & Weekly Outline
1. Week 1: Advanced Strategic Analysis Foundations
Focus: Strategy Framework
Topics Covered: Industry structure; Competitive advantage; Strategic intent
Required Reading: Strategic Management Ch. 1–2
Assignments:
- Discussion: Industry of Your Choice
- Strategic Analysis Quiz
2. Week 2: External Environment & Global Forces
Focus: Macro Strategy
Topics Covered: PESTEL; Globalization drivers; Geopolitical risk
Required Reading: Global Strategy reader
Assignments:
- Discussion: Geopolitical Impact Case
- PESTEL Analysis Deliverable
3. Week 3: Internal Resources & Dynamic Capabilities
Focus: Resource-Based View
Topics Covered: VRIO; Core competencies; Dynamic capabilities
Required Reading: Ch. 3–4: Internal Analysis
Assignments:
- Discussion: Capability Gap
- VRIO Framework Application
4. Week 4: Business-Level & Corporate Strategy
Focus: Strategy Formulation
Topics Covered: Cost leadership; Differentiation; Focus; Portfolio strategy
Required Reading: Ch. 5–6
Assignments:
- Discussion: Generic Strategy Choice
- Business Strategy Memo
5. Week 5: Global Market Entry & Competitive Dynamics
Focus: International Strategy
Topics Covered: Entry modes; Localization vs. standardization; Competitive rivalry
Required Reading: International strategy cases
Assignments:
- Discussion: Market Entry Dilemma
- Global Entry Strategy Brief
6. Week 6: Innovation, Digital Transformation & Disruption
Focus: Strategic Innovation
Topics Covered: Platform strategy; Disruptive innovation; Digital ecosystems
Required Reading: Innovation strategy reader
Assignments:
- Discussion: Disruptor Case
- Digital Transformation Roadmap Outline
7. Week 7: Strategy Implementation & Leadership
Focus: Execution
Topics Covered: Balanced scorecard; Change management; Strategic leadership
Required Reading: Implementation & leadership reader
Assignments:
- Discussion: Implementation Failure
- KPI Dashboard Design
8. Week 8: Capstone — Executive Strategic Plan
Focus: MBA Synthesis
Topics Covered: Integrated recommendation; Implementation timeline; Risk mitigation
Required Reading: Full course review
Assignments:
- Discussion: Capstone Reflection
- Executive Strategic Plan (Capstone)
- Proctored Final Exam
Grading Criteria & Evaluation Metrics
| Assessment Category | Weight | Description |
|---|---|---|
| Weekly Discussion Forums (8×) | 25% | Substantive initial post plus peer responses each week. |
| Quizzes & Objective Assessments (2×) | 15% | LMS proficiency, concept checks, and policy compliance. |
| Weekly Skills Deliverables (4×) | 35% | Applied assignments aligned to course learning outcomes. |
| Final Examination / Capstone | 25% | Comprehensive assessment; minimum 70% required to pass. |
Standard U.S. higher education grading scale applies (A–F). Final examination minimum 70% required for course completion per CCU academic policy.
Blueprint for LMS Course Architecture
When setting up this course inside the LMS backend, use the following layout for clean UI/UX:
[CCU-MGT511] COURSE ROOT │ ├── 📂 Course Introduction & Start Here (Module 0) │ ├── 📄 Welcome Video from the Dean/Instructor │ ├── 📄 Master Syllabus (PDF Download) │ ├── 📄 Academic Integrity Pledge (Required Verification) │ └── 💬 Student Lounge (Social Forum) │ ├── 📂 Week 1 … Week 8 Modules │ ├── 📄 Overview & Learning Objectives │ ├── 🔗 Required Readings & Media Lecture Links │ ├── 💬 Discussion Board │ └── 📝 Quiz / Weekly Deliverable │ └── 📂 Final Exam & Course Completion
Instructor Best Practice: Require Module 0 (Start Here) and Academic Integrity Pledge at 100% before unlocking Week 1 content.